Fintech · Syria · 2025
Entering the Syrian MarketOn the Ground.
To support UPay's expansion into Syria, Soud designed and executed a targeted market entry strategy centered around the HiTech exhibition.
Premium Booth Placement
Secured a premium booth at a competitive rate, ensuring strong visibility among key attendees.
On-Ground Representation
Two trained representatives managed the booth with deep product understanding. They engaged users and business owners directly, clearly communicating UPay's value proposition.
Market Activation
Built brand presence, initiated meaningful conversations, validated market demand, and closed early-stage deals.
Premium Booth Placement
Secured a premium booth at a competitive rate, ensuring strong visibility among key attendees.
On-Ground Representation
Two trained representatives managed the booth with deep product understanding. They engaged users and business owners directly, clearly communicating UPay's value proposition.
Market Activation
Built brand presence, initiated meaningful conversations, validated market demand, and closed early-stage deals.
Damascus · HiTech Exhibition · 2025
A single event became a powerful launchpad for UPay's growth in the Syrian market.
